Take a look at this interview of the man behind facebook. It is very fascinating. He is supposedly being sued by his class mates for taking their idea.
This problem is at one end of the spectrum, at the other end this company may soon have more value to the public then Google. Imagine that. Wow.

What is your input

Christopher Justice from Sparksight, Inc. visits with Thomas Tucker at the Innotech trade show in Austine… and mentions that ‘Web 2.0 is a sociological evolution more so then a technological break through. He says, “Now people have the freedom to express themselves and the tools to make it easy. It is about self expression and volunteer to share. The infrastructure we use which is Joomla makes it very easy to do so”

What do you think about what Chris shared

Web 2.0 is a phrase coined by O’Reilly media at one of their conferences referring to a second generation of extremely popular websites known for social networking. I see Web 2.0 as a powerful collection of extremely useful tools to help build opt-in lists, qualified interested visitors.

Well the premise of Web 2.0 is authenticity, so if you want to be a successful Web 2.0 Marketer be prepared to have solid information to give away. For instance there are so many realtors online, but who has something of value for todays market with that would actually benefit the visitor. The days of telling people what you do are over, that was for the 80s and early 90s. People are on information overload, they want information they can use. So when building your network it must be done in the presence of potential customers.

The next rule of Web 2.0 is to have a product of value, one that truly benefits them, Web 2.0 is not for spammers or anyone looking to try and sell on their first attempt. Web 2.0 is about building relationships and credibility.

The next rule is to have an opt-in list or newsletter. This will automate your follow up and build your credibility. Any marketer worth a dime has a newsletter, from pop stars to successful mom and pop.

Build your own Web 2.0 Internet Marketing Machine

Before Web 2.0 marketing online businesses were just using internet banner ads, text ads, email, newsletters as vehicles to drive the marketing message to potential clients online. As of recent in internet time web 2.0 offers new internet marketing strategies needed to continue to be successful in the virtual world of internet marketing.

Web 2.0 is not only partical means of reaching our online audience but also the new nature of the Web as we knew it. Blogs, and other web 2.0 social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer being successful in an era where customers are discussing your products and services, you should consider the 7 important marketing strategies below:

1. Understand social media

Social media is Web 2.0. First and foremost, you should need to understand social media by learning about it. YouTube, MySpace are great examples of web 2.0 site offering viewer interactivity and del.icio.us, Flickr, digg, Technorati are examples of new engines refered to as social bookmarking that you need to understand in order to effectively use them to reach your markets.

Social Media describes the online tools, platforms and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, social bookmarks, and vlogs.

2. Marketing Plan For Web 2.0

Have visitors play a more important role in your web presents by using Web 2.0 tools. Have your website visitors create content on your site to be passed along. Allow vistors comment on your articals, post links, social bookmark

3. Personal Conversation

Social media applications are two-way streets where there are conversations between two or more parties. Have your audience opt-in to join and participate these niche conversational groups. Join as amembers to other social media groups of your niche marketing and post comments in their artical while adding links back to your site as well as adding social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis.

4. Be Remarkable

Social media is a form of viral marketing where interesting ideas and content get passed along rapidly. Hence, in Web 2.0 world, content is king. You must have content that attracts your visitors that can use it Have your content or message passed along.

5. Have Content… Will Travel

Encourage visitors to bookmark and tag your content by a click of a button allowing users to repost booklists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that this material can be shared by online users and get your content spread to the FAST.

6. Be the Wave, not just part of it

Be the multimedia wave in your niche. Static pictures are no longer enough to attract internet users any more, video is the key driver now for Web 2.0. Statistics shows that more than 100 million videos being download daily. So, the effective of video marketing must not be overlooked. Create short videos and post them to YouTube and other video-sharing sites.

7. Be the expert

These are just a few strategies about marketing on Web today. There are still a lot of ideas for social media marketing which you can explore and integrate. But remember, keep vistors entertained and the world will find out.

mforward media impliments these techniques for all its clients

Web 2.0 is vast, and yet its disruptive impact is just beginning. It’s a transformative force rather then just a buzz word that’s propelling companies across all industries towards a new way of doing business paved by user participation, openness, and network effects.

How does Web 2.0 impact your company and products? Are there risks and opportunities? Are there proven strategies for successfully capitalizing?

O’Reilly Radar’s Web 2.0 Principles and Best Practices lays out the answers—the why, what, who, and how of Web 2.0, an indispensable guide for technology decision makers and executives, product strategists, entrepreneurs, and thought leaders—who are ready to compete and prosper in today’s Web 2.0 world.
The report:

* eight core patterns that are keys to understanding and navigating Web 2.0
* goes over the problems each pattern solves / opportunities it creates
* informs you about technological, economic, and demographic market trends driving the development and adoption of Web 2.0
* illustrates best practices through case studies of industry leaders
* provides tools for hands-on self-assessment.

Web 2.0 name came from O’Reilly Media. With “Web 2.0 Principles and Best Practices” report, you will know and play in the Web 2.0 game.