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Ranking without links - Internet Marketing Strrategies 

March 31st, 2007

We hear idealist talk about ranking without links. Evidently looks at linkage to determine what is quality and what isn’t.

It is disturbing, however, when I hear Internet marketing Strategists talking this way. Internet marketing Strategists should know better. I personally think that most Internet marketing Strategists who refuse to acknowledge the dominance of links in the algorithm are refusing to acknowledge that obvious fact because they themselves are unable to build links. I look at it as a kind of wishful thinking. They wish that links weren’t the primary factor, and believe that if they say it enough, it might just become true.

We encountered several claims of ranking without linkage. Upon investigation, they all fall into three types:

1- A single web page on a domain ranking without any external links. The conveniently overlooked factor is that the domain itself has hundreds or thousands of inbound links, and those links are the foundation of the rankings. Put the same web page on another domain without the links, and it will lose all ranking.

2- A web page ranking for a search term such as “Internet Marketing Strategies“. If there is no competition for the term and no traffic for the term, it really isn’t called ranking, is it?

3- A web page on a domain without its own links, ranking based on 301′d links. To be a dullard and state the obvious, rankings based on 301′d link are still rankings based on links.

The algorithm today is based on a kind of trust, or authority. That authority is established through inbound links, outbound linking and age. So links are just as vital today as they were 4 years ago. Perhaps more so.

To find out more about Internet Marketing Strategies Click Here

About getting your niche in front of the spotlight - think outside the Blog 

March 30th, 2007

Getting your niche in the spotlight, whether it be a magazine or newspaper, on the set of a TV show or actually on a celebrity, can reap huge rewards in terms of brand exposure, buzz and bucks for your bottom line. And once you get mentioned in the media, posting these clips on your testimonial page clearly helps convert browsers into buyers.

But how does a small e-tailer make it happen? There are several approaches you can take, with some requiring paying outside help, naturally, while others simply involve a bit of moxie and creativity on your part. Fortunately, the former isn’t as pricey and smarmy as you may think, and the latter doesn’t take an M.B.A. in marketing.

For instance, you may have read in our story Find Your Niche for Fun and Profits that Brooks Lambert of TheBeerbelly.com sent a pitch to the technology blog Gizmodo days after setting up his Web shop. Gizmodo played it big and it was picked up by the mainstream media, which led to millions of hits and countless repeat interviews. The lesson learned here is to go ahead and take the few minutes to send some targeted missives to the appropriate bloggers in your industry, but don’t be afraid to woo some on the fringe, too.

>> Article Continued

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More and more people usings Web 2.O for internet marketing strategies 

March 28th, 2007

Businesses who do not understand the potential of Internet Marketing and leverage Web 2.0 tools such as blogs, wikis, social networks and podcasts are dramatically reducing the impact they can have on their audience, their target market.

The latest stats show that 63% of online users use blogs. That’s all great. But how many, including myself know how to do it effectively. I have come a resource which not only shows how to create blogs but how to use blogs to develop but design and develop an online business using internet marketing strategies such as these. I will post more resources later how blogs, podcasts and social media can be used to help with list building…

…so click here for now

Web 2.0 Principles and Best Practices 

March 27th, 2007

Web 2.0 is vast, and yet its disruptive impact is just beginning. It’s a transformative force rather then just a buzz word that’s propelling companies across all industries towards a new way of doing business paved by user participation, openness, and network effects.

How does Web 2.0 impact your company and products? Are there risks and opportunities? Are there proven strategies for successfully capitalizing?

O’Reilly Radar’s Web 2.0 Principles and Best Practices lays out the answers—the why, what, who, and how of Web 2.0, an indispensable guide for technology decision makers and executives, product strategists, entrepreneurs, and thought leaders—who are ready to compete and prosper in today’s Web 2.0 world.
The report:

* eight core patterns that are keys to understanding and navigating Web 2.0
* goes over the problems each pattern solves / opportunities it creates
* informs you about technological, economic, and demographic market trends driving the development and adoption of Web 2.0
* illustrates best practices through case studies of industry leaders
* provides tools for hands-on self-assessment.

Web 2.0 name came from O’Reilly Media. With “Web 2.0 Principles and Best Practices” report, you will know and play in the Web 2.0 game.

Internet Marketing Basics using Web 2.0 

March 27th, 2007

There are a lot of opinions about Internet Marketing, Marketing Strategies, Social Media, Web 2.0 that can be overwhelming but the question is… are they making you money with your online business?

It is not all about traffic but on converting the traffic to becoming your network, your client, your affiliate, your partner… basically to whom you can now offer services they came to find and do it well creating a long relationship. There are tools and services that help us take control of the wheel and apply internet marketing strategies that work for our business model which includes how to properly formulate a blog.

Here is some key information to have you go in the right direction



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