Web 2.0 is a phrase coined by O’Reilly media at one of their conferences referring to a second generation of extremely popular websites known for social networking. I see Web 2.0 as a powerful collection of extremely useful tools to help build opt-in lists, qualified interested visitors.

Well the premise of Web 2.0 is authenticity, so if you want to be a successful Web 2.0 Marketer be prepared to have solid information to give away. For instance there are so many realtors online, but who has something of value for todays market with that would actually benefit the visitor. The days of telling people what you do are over, that was for the 80s and early 90s. People are on information overload, they want information they can use. So when building your network it must be done in the presence of potential customers.

The next rule of Web 2.0 is to have a product of value, one that truly benefits them, Web 2.0 is not for spammers or anyone looking to try and sell on their first attempt. Web 2.0 is about building relationships and credibility.

The next rule is to have an opt-in list or newsletter. This will automate your follow up and build your credibility. Any marketer worth a dime has a newsletter, from pop stars to successful mom and pop.

Build your own Web 2.0 Internet Marketing Machine