We hear idealist talk about ranking without links. Evidently looks at linkage to determine what is quality and what isn’t.

It is disturbing, however, when I hear Internet marketing Strategists talking this way. Internet marketing Strategists should know better. I personally think that most Internet marketing Strategists who refuse to acknowledge the dominance of links in the algorithm are refusing to acknowledge that obvious fact because they themselves are unable to build links. I look at it as a kind of wishful thinking. They wish that links weren’t the primary factor, and believe that if they say it enough, it might just become true.

We encountered several claims of ranking without linkage. Upon investigation, they all fall into three types:

1- A single web page on a domain ranking without any external links. The conveniently overlooked factor is that the domain itself has hundreds or thousands of inbound links, and those links are the foundation of the rankings. Put the same web page on another domain without the links, and it will lose all ranking.

2- A web page ranking for a search term such as “Internet Marketing Strategies“. If there is no competition for the term and no traffic for the term, it really isn’t called ranking, is it?

3- A web page on a domain without its own links, ranking based on 301′d links. To be a dullard and state the obvious, rankings based on 301′d link are still rankings based on links.

The algorithm today is based on a kind of trust, or authority. That authority is established through inbound links, outbound linking and age. So links are just as vital today as they were 4 years ago. Perhaps more so.

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