Before Web 2.0 marketing online businesses were just using internet banner ads, text ads, email, newsletters as vehicles to drive the marketing message to potential clients online. As of recent in internet time web 2.0 offers new internet marketing strategies needed to continue to be successful in the virtual world of internet marketing.

Web 2.0 is not only partical means of reaching our online audience but also the new nature of the Web as we knew it. Blogs, and other web 2.0 social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer being successful in an era where customers are discussing your products and services, you should consider the 7 important marketing strategies below:

1. Understand social media

Social media is Web 2.0. First and foremost, you should need to understand social media by learning about it. YouTube, MySpace are great examples of web 2.0 site offering viewer interactivity and del.icio.us, Flickr, digg, Technorati are examples of new engines refered to as social bookmarking that you need to understand in order to effectively use them to reach your markets.

Social Media describes the online tools, platforms and practices that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, social bookmarks, and vlogs.

2. Marketing Plan For Web 2.0

Have visitors play a more important role in your web presents by using Web 2.0 tools. Have your website visitors create content on your site to be passed along. Allow vistors comment on your articals, post links, social bookmark

3. Personal Conversation

Social media applications are two-way streets where there are conversations between two or more parties. Have your audience opt-in to join and participate these niche conversational groups. Join as amembers to other social media groups of your niche marketing and post comments in their artical while adding links back to your site as well as adding social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis.

4. Be Remarkable

Social media is a form of viral marketing where interesting ideas and content get passed along rapidly. Hence, in Web 2.0 world, content is king. You must have content that attracts your visitors that can use it Have your content or message passed along.

5. Have Content… Will Travel

Encourage visitors to bookmark and tag your content by a click of a button allowing users to repost booklists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where it’s easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that this material can be shared by online users and get your content spread to the FAST.

6. Be the Wave, not just part of it

Be the multimedia wave in your niche. Static pictures are no longer enough to attract internet users any more, video is the key driver now for Web 2.0. Statistics shows that more than 100 million videos being download daily. So, the effective of video marketing must not be overlooked. Create short videos and post them to YouTube and other video-sharing sites.

7. Be the expert

These are just a few strategies about marketing on Web today. There are still a lot of ideas for social media marketing which you can explore and integrate. But remember, keep vistors entertained and the world will find out.

mforward media impliments these techniques for all its clients