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Traffic Generation - Attraction ( build it and they will come) |
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There are many elements in generating traffic to your website but what needs to be kept in mind is that qualified traffic will generate a higher conversion form visitor to customer. This is done in a few ways keeping in mind that the online competition increases every day
Target Positioning - It is important to target your market for at least two main reason
1 - To increase attention span - content relevant to what is on visitors mind
2 - To decrease Pay Per Click fees Ex: There is no need to advertise a chiropractic business in Cleveland when you business is in San Diego unless you have products to offer
Webcasts - For webcasts you can partner up with business that already have a client list in a niche that can compliment yours
Podcasts - Podcasting is simply audio over the Internet, which you don't have to listen to on your computer. You visitors / customers can listen to your message, when they want, where they want. Podcast listenership is doubling every three to four months.
Podcasts are very attractive to your market because your audience will listen to you while they are driving, taking a bike ride, while in the gym
Joint Ventures - There are business in your niche that would be very happy to send you traffic when each business an compliment eachother. The names on the list are future customer that already have a relationship with who will send you that traffic so it will be easier to convert them to be a customer
Social Media - Social media is revolutionizing the way we communicate. The new tools and technologies represent opportunities for collaboration, knowledge sharing and engagement that just cannot be ignored. But what results are companies seeing from using social media? What have they learned? And how can you benefit from using blogs, RSS, wikis, social networking and the various other social media tools?
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